ハンドメイド販売するなら「minnne」でこだわりのお店始めよう!

この数年で日本にもすっかり定着した、ハンドメイド作品を販売するウェブサイト。minnneは、そんなハンドメイド販売サイトの中でも、素敵な作品に出会える場所として高い人気を誇っています。

しかし、いつも買う側ではおもしろくありません。あなたも、ご自身でもお店を始めてみませんか。

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minnneのシステムを学ぼう

minnneのシステムがいくら簡単だからと言って、どのような仕組みになっているのかを知らずに、いきなり始めることは出来ません。

商品を販売してお客様からお金をいただくという行為には、責任が伴います。お店作りを始める前に、しっかりとminnneのシステムを頭に入れましょう。

minnneは、ハンドメイド作品を扱うインターネット上のマーケットです。その中に、自分のお店を出店するというイメージを持ってください。そのため、必ず必要となるのがショップ名です。

ショップ名が決まったら、会員登録を済ませましょう。アプリもあるので、ダウンロードしておくと便利です。

お店に商品を並べる際には、出展手数料は一切かかりません。商品が売れた時に、その商品金額の10%がminnne側の販売手数料となります。

マーケット内は、扱う商品によってカテゴリーが出来ています。このカテゴリーをチェックして、自分が販売しようとしているハンドメイド作品が、どこに当てはまるか探しておきましょう。

商品の種類によっては、販売が出来ないタイプのものもあります。自分の売ろうとしているものが、そのようなタイプのものではないことも確認しておきましょう。

販売する商品を揃えよう

minnneについて頭に入れたら、早速お店作りに入りましょう。

まずは、商品を揃えることです。自分で作ったものを、何でもかんでも売るよりも、アクセサリー専門など、ある商品にこだわったお店を作るほうが、買い手側には魅力的に見えます。

商品数は、最低10個は揃えましょう。実店舗でも同じですが、商品数が少ないお店は魅力がなく、買い手の興味を引きません。

買い手が訪れてくれた時に、商品を色々見て楽しんでいただけるようにするには、品数は最低10個は必要です。インターネット上のマーケットでは、お店に載せる商品の写真がとても大切です。

実物を手にとって見てもらうことが出来ないので、写真の良し悪しが売り上げに大きく影響してきます。

一般的には、自然光の元で商品写真を撮ると良いと言われますが、そうでなくても、工夫次第で素敵な写真を撮ることが出来ます。

インターネットで検索すると、上手に商品写真を撮る方法がたくさん出てくるので、そのような情報を参考にすると良いでしょう。お店に載せる写真は、商品が大きくはっきり写っているものを選びましょう。

スマートフォンのアプリから、minnneを見る人が多いので、スマホの小さい画面でも、商品をはっきりとみせる為に必要です。

minnneでお店をオープンしよう

販売する商品と、お店に載せる画像が揃ったら、いよいよお店を組み立てていきます。

商品1つにつき、1ページが必要となります。その1ページ上には、商品のタイトルや価格、画像、説明などが載ります。

なかなか時間がかかる作業なので、ネット上でいちいち考えるのではなく、事前にまとめて紙に書いておいて、それを見ながら打ち込んで行くのがおすすめです。

商品説明は、商品の画像と共にお店の中でとても大切な部分です。どのようなこだわりで制作したのか、どのようなシーンで使えるのかなど、買い手の興味を引く内容にしましょう。

ただ、長すぎるのは禁物です。スマホのアプリからお店を訪れた場合、長い文章は飽きられがちです。簡潔に要点をまとめた読みやすく、また親しみやすい文章を考えましょう。

商品が売れた場合は、発送することになりますが、その場合の送料なども明記する必要があります。どんな発送方法を選ぶのか、料金はいくらになるのかなど、事前にしっかり調べておきましょう。

minnne側が必要とする内容を全て満たすことが出来たら、お店の完成です。

売れた場合のお客様への対応

minnneでお店をオープンしたら、その時点であなたは商店のオーナーです。自分が作ったハンドメイド作品を売る楽しみを味わいながら、購入してくれる相手に対して誠実に対応しましょう。

商品を発送する際は、受け取った相手が嬉しく思うような、きれいな梱包を心がけましょう。お金をそれほどかけないシンプルなラッピングでも、あなたのお店に対するこだわりは出すことが出来ます。

また、商品の脇に、お礼の一言を手書きした小さな用紙を添えておくのも、ハンドメイド商品を扱うお店ならではの心遣いのアイディアです。

ただ売れた商品を発送するのではなく、心のこもった対応をすることで、お客様たちからの好反応を得ることが出来ます。

そのことは、サイト上に現れる買い手からのお礼のメッセージとして、誰もが見ることができ、イコール、商品とサービスに対する一種のレビューとなっています。

好評価は、その後のお店の売り上げに必ずつながって行くので、こだわりのハンドメイド作品を作るだけではなく、最後までしっかりと買い手に対して誠実に対応しましょう。

最後に

minnneは、ハンドメイド作品を作って販売したいと思う人ならば、誰でも簡単に利用出来る素晴らしいシステムです。

インターネット上での販売経験がない人にとっては、最初のうちは、初めてのことにまごつくことも多いでしょう。

しかし慣れて行けば、自分が作った作品を買ってもらってお金をいただくという行為に、大きな満足と喜びを感じることが出来るようになるでしょう。

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